Monday, 3 October 2011

White On White, With a Splash of Bright!

Dress and scarf from Generation, Koi Couture shoes, (contact me if you would like a pair) leggings from BHS.

Hello lovelies!

I’ve been in a great mood, and no, not only because of the weather! I love discovering fashions from other cultures, and merging them together. It’s like I’m creating an identity for myself.

I fell in love with this long white dress on my trip to Pakistan, even though we’re now officially in autumn, wearing white is for every season! The printed, lime green scarf is also from Generation, I love the light material, and I’ve been looking endlessly for a long scarf just like this.

I think this outfit can easily be switched from day to night with the simple exchange from flats to heeled wedges. A good tip for the colder days would be to pair your summer kaftans with an undergarment, it makes the the outfit look thicker and more applicable to autumn.

If you are interested in anything you’d like to buy, just contact me and I can arrange for a first hand piece in your size. I’d love to hear your comments on this outfit, it’s a little risqué for some, but playing with cultural fashions isvery interesting indeed!

Love from,

Miss Iffa

Thursday, 29 September 2011

Generation's Victorian Inspired Dress

Generation dress, thrifted leggings and bracelet, wedge shoes.

I love culture, and fashion in culture is even better. There is a big gap for British Asian fashion, a gap which I am prepared to fill. I love mixing up cultural fashion with urban street style.

This look is pretty girly, not that I’m complaining, I love changing what I wear all the time. I kept accessories and customisation to a minimum to bring out the gorgeous matte black wedges. (which I got for free!) If you’re interested in the shoes just contact me and I can easily sell you a new pair for a bargain price.

Love from,



Wednesday, 28 September 2011

Gok's Roadshow Live: The Catwalk

The live catwalk was spectacular! You can watch it all here. You can also subscribe to channel MissIffa, here.
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Tuesday, 27 September 2011

Gok's Road Show Live 2011: What I Wore

Inner denim shirt: thrifted, outer denim shirt: Guess, Topshop scarf, New Look trousers, Toms, Juicy Couture ring, Punky Allsorts Peace bracelet.

I had a wonderful weekend at Gok's Roadshow, I take a great interest in going to fashion shows and events, it's great to commute with people with the same interests as I do (like the wonderful @BabbleEmporium on Twitter!)

My obsession in denim. I love denim piled onto of denim with a bit of denim inbetween. It's official that I'm a rulebreaker, wearing denim right on top of denim is something the fashion world has kept restricted for months, just like the socks and sandal scandal. Well I took inspiration from this brilliant man, I call him the Double Denim Dude.

The key to wearing denim on denim is texture and colour. Anyone can wear denim shorts with a denim throw-over, but it takes a real adventurous someone to wear a denim shirt on a denim shirt!

I am proud to say that I am officially one of those people. This outfit will take me right through the snowy season, and, because I live in England, most of summer too.

Love from,



Gok Wan's Roadshow Live 2011

I was very honoured to go to Gok's Clothes Show live, however, I was disappointed I couldn't make Pakistan Fashion Week in London.

The event was spectacular, Gok Wan managed to get everyone up on their feet clapping and cheering, it was a great turn-out.

The event started with sound checks and a lot of posing from Gok Wan. A couple of bloopers later, we got a glimpse of the three lucky girls who got pimped and pampered by Gok himself.

"They were very casual," said Gok, "they didn't look anything like this when I first met them." The three girls looked gorgeous, dressed in eclectic evening wear, it was hard to imagine any of the three in a plain top and jeans. After they strutted down the catwalk, the girls admitted they practically lived in casual clothing!

Finally we came to the fashion catwalk, which displayed Gok Wan's collection. "There's two outfits that look really similar, except one outfit cost £250 and the other only £50." The models strutted side by side, and I was left pondering which one was which! My hat goes off to Gok Wan, you really don't need a designer wardrobe to pull off a designer look.

After the inspiring fashion show, the audience voted for which collection they liked best, I couldn't choose! But in the end, the fantastic finale red dress pulled me in.

I loved the 70's take with pastel pink chiffon midi's, Twiggy inspired glasses and cropped dresses. The abundance of colour ranging from pale purple's to deep red's was fascinating. The use of different texture's was no less either.

I've had a brilliant weekend, I have much more upload however, exciting things are happening!

Love from,

Miss Iffa


Sunday, 25 September 2011

Gok's Road Show Live

I'm gutted I couldn't make the Pakistan Fashion Week in London, however, I am delighted I could make Gok's Road Show filming live! (Maybe you'll catch me in the show!) I had a great night and I've got lots of pictures and videos lined up for you. On my Tumblr blog, here and on YouTube!

Love from,

Miss Iffa

Saturday, 13 August 2011

Before and After: Hunaiza Ansari

Hunaiza Ansari is very timid when it comes to fashion; as you can see below, Hunaiza doesn’t like straying out of her comfort zone. “I prefer dark colours, I don’t really like bright colours,” she says. "I don't usually put too much effort into what I wear, but I fancy a change."


After a lengthy moment of time, I managed to find Hunaiza a suitable outfit. I went against Hunaiza’s preferences of dark colours, I chose a colourful blazer with a complementary blouse to match. I lent her my sun hat and  denim polazzo trousers.

Blazer from Topshop, trousers from River Island, blouse and belt thrifted, hat from Primark.

So what does Hunaiza have to say? "I love it!" She says, "I love the polazzos, and the way you've matched up the colours too." 

Spreading the love for fashion.

Love from,

Miss Iffa

Friday, 12 August 2011

Runway to Reality: Fashion Culture Clash

It seems like I’m not the only one who is obsessing over cultural fashion, Fall 2011 runways are bursting with beautifully embroidered clutch bags and embellished turbans. When Eastern fashion clashes with Western fashion, you get quite a beautiful collaboration; I don’t think a lot of people realise how much of our clothing is influenced by other countries and cultures.

Proenza Schouler

Nisha’s Summer collection 2011, sporting a beautifully embellished turban; these turbans found their way to Sex and the City 2.

Krizmah’s Joshi Bag is inspired by the traditional annual spring fesitval of Kalash.

Simone Camille’s bags are made of antique fabrics, each one being unique one-of-a-kind, it’s a no brainer as to why Simone Camille’s bags are celebrity favourites!

And finally, my favourite bag is definitely this gorgeous clutch bag by Chinyere. I managed to pick up a look-a-like at a Khaadi - hadicrafts store.
Denim has always been in the spotlight. Teen Vogue’s August issue sees huge features on denim, as I found in numerous other magazines. I made a denim clutch bag last season, I love the practicality of using denim pretty much everywhere. I was overwhelmed when I first laid eyes on this denim clutch bag embellished with traditional Pakistani and Indian patterns. It’s the perfect bag for people seeking a bit or Western fashion mixed with a little Eastern, which is exactly what I love!

Henna is another art that Pakistanis take great pride in, it’s all so intricate and delicate, most would expect these patterns to take hours to create, but the people who know their stuff can create fascinating patterns in minutes with their eyes closed! I will arrange a post on the art of henna later, and a little DIY on how you can make and use henna yourself!

The chunky studs and thick plaits are embedded in neon embroidery and layers of denim.

And it didn’t stop there! I found a pair of denim khussa shoes from Khussa Mahal. It’s so intricately designed, it’s hard to believe that thousands of these are handmade each day!

I will be on the hunt for more east-west collaborations, I don’t think there’s anything better than wearing your culture.

Love from,

Miss Iffa

Thursday, 11 August 2011

All in the Name of Fashion: Retro 60’s

I’ve had a brilliant day today, dressed in my retro 60’s clothes, climbing over streams and rivers and clambering over sturdy old driftwood pieces. I’ve come back scratched and bruised, poked with nails and slipped off wobbly bricks. It’s all been in the name of fashion.

There were beautiful flowers everywhere.

Caught off guard!

Accidently threw Wuthering Heights over!

We managed to find it! Emily Brontë and her sister Charlotte were very talented authors.

Some quiet reading time.

Thinking hard, you can see my little dimple!

Blazer and polazzo trousers from River Island, belt thrifted, blouse from Topshop, hat from Primark, stackable rings from Accessorize, Toy watch from Harvey Nichols, Toms from Office.
Hunaiza’s blazer from Topshop.

I’ve had such a wonderul day, school’s over and summer’s round the corner. I’m going on holiday for a lovely long four weeks. Not to worry though, I’ll be writing from there too!

With lovely bright days ahead, a bursting summer wardrobe and a decent working camera, expect lots of outfit posts from me and friends. How are you all spending your summer? What are you reading, listening to, watching? I have a good feeling about this summer.

Hugs and kisses,

Miss Iffa
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